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Promotion means getting your brand name visible in as many places as you can. For Internet Marketers, that's your URL or website name. Just recenlty I just found a spammy method in action for offline promotion.
It started when I was looking for online sellers when I was buying my Canon EOS 500D. I texted a bunch of online retailers and within 20 minutes I got a text from an unlisted number offering me cash loans. I would follow up on some sellers a few days later and just after I text them, I always get a spam text again. Coincidence? I think not.
I actually thought of this a while back when I received a spam text months ago. That time, I was getting spam texts for health products. I wanted to know where these people are getting their leads. Then when I went to nearby store for Autoload, that's where it hit me. I saw the list of phone numbers that the tindera has for Autoload and Eload. I'm guessing text marketers ask for this list or they buy them from sari-sari stores and loading stations.
And now, I found another source of their leads. Online retailers are possibly selling the phone numbers of their customers to loan agencies and other text spammers. Think about it: the list is super-targeted because online shoppers tend to spend a lot because they love gadgets and they have the money to pay for it.
Is it ethical? Of course not. This is equivalent to database administrators selling email addresses. That is one of the reasons you get email spam.
What does this have to do with Internet Marketing and blogging? Well, Obviously online spammers can also get their hands on these cellphone numbers and promote their website on text blasts. And with the price of cellphones and SIM cards nowadays, marketing is getting cheaper and cheaper everyday.
How to properly take advantage of this? Just like regular list building, you can make this an opt-in thing. When you get their cell number, ask for permission if they can be texted for promotional purposes. I can't imagine how to do that at this level though. This is where your creativity comes in. Good luck. :)
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