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I love My Amnesia Girl so this video caught my attention. I thought it was funny. But something else about the video caught my interest.
The video has gone viral with 1.3 million views in around two weeks.
It was ingenious on the part of the advertiser to use the power of viral videos. The campaign is funny, timely and relevant. BUT (and this is a big but) I wonder if they have the permission to use the audio from My Amnesia Girl? This is equivalent to copyright infringement if they did not seek proper authorization.
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