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Local companies have finally realized that being visible on Facebook means more than just setting up a Fan Page and/or putting up a CPC campaign.
Local campanies are throwing online contests here and there and every one of them is hoping to get massive user participation and a viral effect.
A lot of these companies are holding online contests on Facebook to attract people. Some are even 'forcing' users to Like their Fan Pages. That's understandable. However, I am uncomfortable with those Fan Pages that require you to grant access to a Facebook App. I do not see the need for that so far. The Fan Page structure is already fairly capable. Why would they still need to use Apps?
I'm uncomfortable because once you have granted them access and permission, some Apps have the ability to post on your wall or your friends' walls in the future without your further consent. I smell spam.
Opting-out of these applications is not that simple too. Facebook has hidden the Applications Menue from its previous location. Before, it can be accessed from the Account drop-down on the upper right corner. It can't be accessed that way anymore.
The good thing is all I see now is the potential for spam. I have not seen any local company abusing the Facebook App platform like some greedy Internet Marketers.
So far, so good.
So, have you joined (or won) any online contest on Facebook or otherwise?
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