Wednesday, December 8, 2010

How To Dramatically Increase Your Adsense Earnings









No, I'm not talking about that screenshot generator. This is a real process to increase your earnings. And I'll keep it short and sweet.

1. Traffic - There is no way around it. You need to have traffic. This is the most important part. Do NOT proceed if you are not able to get traffic. Most common ways are through SEO, online advertising and using social media like Facebook and Twitter.

2. CTR Analysis - each niche has a different CTR. This part is kinda tricky. Explore around money making forums and blogs and check what is your niche's ideal CTR. This is kinda tricky because publishing your CTR is prohibited. But every now and then, there are helpful guides that you'll find.

3. Action Step - if you determine that you have a good CTR, then pump up your traffic. Or probably it might be time to expand to a new niche or new website?

If your CTR is down, check your traffic source. Certain traffic types generate more ad clicks. If you have nailed those down and if your CTR is still down, time to change the placement of your ads. The most popular ones are as follows :

- just above or below your blog header. Just make sure that you have a proper blog header.

- just under the post name, before the content when displaying a single post in one page.

- just above the post name of the topmost post.

- immediately following the post. After users read your article, they have a "what's next?" feeling, thus we put links to related posts at the end. Place an ad there too. If the ad is captivating enough, readers will click on it.

Avoid putting ads on the page footer. This place gets little attention. Sidebar ads still work but are not as good as ads in the content.

Split test. Use smaller left or right floating ads under the post name, just before the post content or full (content width) ads. Mix up text and image ads. Floating ads are not popular at the end of the post. But you can still try and mix up text and image ads.

Change. If you feel that you have sufficient traffic and good CTR and things are still not working for you, it might be time to try a new niche or ad network.

Good luck and thanks for reading. :)


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